Our Story

Founded in 2021 by CEO, Julie Young, The Modern Horse is an equestrian lifestyle subscription service that is known for its flagship product, the Bit Box. The Bit Box includes a selection of products across fashion, beauty, wellness, home, and tech, providing customers with new products each season to help curate their own equestrian lifestyle.

The Equestrian Behind The Modern Horse


Julie Young

Founder and Chief Executive Officer of TheModernHorse

My Equestrian Lifestyle comes from generations of horsewomen supporting and guiding me along pathways that have given me invaluable equestrian experiences. I created The Modern Horse and The Bit Box to share the Equestrian Lifestyle with those who share in the same love of all things equestrian.